Projects
Global Voices: Sustainability
Every year, ESW surveys more than 18,000 shoppers from 18 countries to create guides and reports to help retail brands better meet the demands of today's consumers.
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One of the reports in the series details how consumers feel about environmental responsibility and sustainability. Read the report.
Holiday Resource Package
Peak retail shopping season happens every winter and is crucial for brands and retailers. I led the creation and execution of a package of resources and promotions to help retailers
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Understand shopper sentiment heading into peak season
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Prepare for Black Friday and Cyber Monday
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See the results our clients had by partnering with us as their ecommerce solution.
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Healthcare Marketing
At CDPHP, I was in charge of B2C marketing for the Medicare product. Among the deliverables were a monthly member magazine and advertising for the annual enrollment period.
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Email Marketing Journey
One of MMC's clients was an advanced wound therapy company. We focused on top-of-funnel outreach and webinar promotion. See the journey.
Journalism
I started my career in journalism and will always appreciate the opportunities I had to elevate the St. Louis food scene by writing about exceptional people, their creativity and their passion to delight diners.
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In my time at Sauce Magazine, I wrote:
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Breaking news
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Weekly newsletter (Edible Weekend)
